Summa Western Reserve Hospital recently hosted the Community Business Leaders Council. Special guest, Kristie VanAuken, Senior Vice President, Chief Marketing and Communications Officer, Akron Canton Regional Airport addressed the crowd and spoke about customer engagement and social media’s impact on today’s marketing strategies and how it can be used to better serve clients and the community.
Summa Western Reserve Hospital’s Community Business Leaders Council (CBLC) is a sounding board for the hospital and keeps the region’s business community informed about Summa Western Reserve Hospital’s policies, procedures, news and events and the hospital’ best practices in health care. The council allows the hospital board to uncover areas of success and areas that need improvement. Above all, the CBLC brings business, religious and political leaders together to network and share ideas to better serve the community.